Successful Beverage Management

Industry professionals, if you read only one resource book on beverage management, make it "Successful Beverage Management" by Robert Plotkin and Steve Goumas. This definitive study of on-premise beverage operations details everything from market research to legal issues pertaining to the bar industry. Loaded with insightful and practical information, this meticulously researched and beautifully written book can revolutionize the way you do business.